Commercial ads
Commercial advertising is advertising that aims to support the marketing or promotion of a product or service that is produced from the company or industry and personal.
There are 2 kinds of commercial advertising, namely:
· Strategic Advertising
This kind of advertisement is used to build the brand. This was done by communicating the brand value and benefits of the product or service advertised. The main concern in the long term is to position the brand and build mind share and market share. This kind of ad invites consumers to enjoy a relationship with the brand and to ensure that the brand is there for users.
· Tactical Ad
Tactical ads are ads that have the purpose of urgency. This kind of ad is designed to encourage consumers to immediately make contact with a particular brand. In general, these ads provide special offers short term to spur consumers to respond on the same day.
Public Service Advertising
Public Service ads
Public Service ads is part of a social marketing campaign aimed at selling the idea or ideas for the benefit or community service. Public Service Announcement messages are usually in the form of solicitation, statement or an appeal to the people to do or abstain from doing any act in the public interest or change behavior that is "not good" in order to be better, for example, environmental problems, encourages respect for differences of opinion, family planning, and so on.
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